Day of Realization:

There's a legend about the arbitrary date of October 19, 1997.  That was the day a fundemental shift occurred in marketing:  If you did not have a website, you were invisible.  Unless your URL was printed on your business card, your company wasn't perceived as one that was significant.  A website was validation that your company was real and had something meaningful to offer.

On the internet landscape today, a brand new website is essentially invisible on the internet.  To get visibility requires a lot of expense without much in the way of return on the investment.  So, having an attractive and informative website doesn't do any good if nobody is arriving there to hear what you have to say.

The first step in gaining visibility on the internet is to understand how your site ranks in areas important to search engines and the people who don't know they're searching for you.  We start with a thorough assessment that identifies your strengths and weaknesses, highlighting the areas requiring attention with actionable tasks.

Earning Trust

Inbound Marketing is all about earning trust, from your visitors, followers, and customers.  The way to establish that trust is to provide something that is immediately valuable to another.  In return, your constituents show that trust by giving you permission to continue providing them with information about your industry, and eventually your product or service.  The process of Inbound Marketing is continuous and one that never really ends and can be broken down into five phases:

  1. Get found on line.
  2. Capture the attention of visitors and convert them to leads.
  3. Convert leads to customers.
  4. Nurture customers into long term repeat clients.
  5. Analyze methods that get you found and improve constantly.

Discovery

Discovery starts with learning about you.

  • What are the corporate goals?
  • What does a typical customer look like?
  • Is that different from the customer you want to attract?
  • What have been your barriers to success?

Our free website evaluation reports on five key areas:

  • Page ranking
  • Search Engine Clarity
    • Metadata review
    • Heading hierarchy
    • Interior page analysis
    • Image tags
    • Social Media effectiveness
  • Keyword review
  • Inbound links
  • Competitive analysis

Keyword Research

Understanding how your keywords relate to your content and search engine results is the first step to a sound SEO plan.  First, we'll look at the keywords you are using now and show how your website ranks in searches for those keywords.  From there, we can begin to develop a complete SEO strategy that coordinates your content with keywords.

Final Recommendations

Out of the information we find in our evaluation and research, we'll develop a recommendation for a complete SEO strategy and plan.  There's no charge for our evaluation and recommendations, and no obligation for you to continue to the planning stage with us.  What we're hoping is that you can see the value of working with BuildaSmarter.com to transform your website into a lead and revenue generating machine.

Inbound Marketing

in•bound mar•ket•ing
[in-bound mahr-ki-ting]

-noun, -verb

The process of ensuring that you are easily visible to those searching for your product or service.

The sum of activities dedicated to having conversations with your market and providing helpful content.

Synonyms

Conversation Marketing, Market Engagement, Search Optimization

Antonyms

Outbound Marketing, Interruption Marketing, Direct Marketing, Spaghetti on the Wall Advertising

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